Adopting corporate communication in local government units for successful government reform initiatives

Abstract: This paper specifically looks at the role of communication, particularly corporate communication, in gaining support and sympathy of the public opinion to aid in the success of government reform initiatives at the local level in the Philippines.

Author(s): Ferido, Miguel

Source(s): , [20] p., ill., tabs

Published: 2011 Nagoya university. Graduate school of international development (GSID), [Nagoya (English

ISBN/ISSN: /

Link: http://www2.gsid.nagoya-u.ac.jp/blog/anda/files/2011/08/57-corporate-communication-in-local-governance-mpf-2010.pdf

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